On the left: Anthony Vaccarello, last year's winner of the Andam award. On the right: Yiqing Yin, 2011 winner of the 'first collections' prize. Photo: Shoji Fujii |
But this year’s prize is going to be breaking a record with the addition of a 230,000 euro reward for the biggest prize and 60,000 for the second. This is thanks to a (yet another) new partnership, this time with TheCorner.com (Yoox Group). The online sales website will allow the six final candidates (to be pre-selected in spring) to showcase their collections.
The mentor of the winner of this year’s Andam fashion award is going to be LVMH’s CEO Pierre-Yves Roussel.