Victor & Rolf chooses London for its first men’s store

Having thus far received less media coverage than the women’s line, Victor & Rolf for men is slowly coming out of the shadows. The brand has just opened a 30 m2 shop-in-shop at London’s Harvey Nichols that is solely dedicated to menswear. s.

Viktor & Rolf's 'Monsieur' shop-in-shop at Harvey Nichols

Launched in 2003 and named Monsieur, Viktor & Rolf’s collection for men goes in line with the fashion house’s spirit: reworked classical pieces with unusual cuts and shapes. “This event will allow our Monsieur collection to establish itself in London, which will be very important for the future when we decide to expand the men’s line further”, confirmed the designers Viktor Horsting and Rolf Snoeren. In addition to the Dutch brand, Harvey Nichols London is also expecting the arrival of Markus Lupfer, Givenchy and Jil Sander.